Hook: The Crypto Playbook That Made Millions!
Imagine a company that doesn’t just invest in crypto but actually helps shape the future of blockchain projects. That’s exactly what Animoca Brands did in 2024, turning its Digital Asset Advisory (DAA) business into a money-making machine, with a 116% growth in just one year! But what does this really mean? And why does it matter to you as someone interested in crypto? Let’s break it down.
The Big Picture: What Animoca Brands Did Right
Animoca Brands, a Hong Kong-based Web3 venture capital firm, made $165 million in 2024 just from helping crypto projects succeed. This service—known as Digital Asset Advisory (DAA)—grew massively from $77 million in 2023. But what does this advisory business actually do?
DAA focuses on:
- Tokenomics – Helping projects design a solid economy for their tokens (supply, demand, distribution).
- Marketing – Building hype and attracting users.
- Listing Advisory – Getting tokens listed on major exchanges.
Why Was 2024 a Big Year?
2024 was packed with new token launches, meaning companies needed expert guidance to avoid failure. Many turned to Animoca Brands, making its advisory business boom.
The PENGU Effect: How Pudgy Penguins Made Waves
One of the projects Animoca advised was PENGU, a token by the famous NFT brand Pudgy Penguins.
Why PENGU Matters?
- Launched on December 17, 2024.
- Total Supply: 88,888,888,888 tokens.
- 26% allocated to the community.
This shows how NFT brands are evolving—they’re not just selling pictures of penguins; they’re building entire ecosystems with their own tokens. Animoca helped them navigate this process successfully.
Key Numbers That Matter
- $314 million – Total revenue Animoca booked in 2024.
- $165 million – From the DAA business (116% growth).
- 21 projects – Received Animoca’s advisory services.
- $110 million – From Animoca’s subsidiaries and incubated projects.
- $39 million – From Animoca’s investments.
Why This Matters to You
1. Tokenomics Is Everything
If a token’s economy is poorly designed, it fails—just like a country with bad financial policies. Animoca’s success shows that understanding tokenomics is a skill worth learning.
2. Crypto Isn’t Just About Buying and Selling
There’s big money in advising, incubating, and supporting blockchain projects. If you master these skills, you can be part of the industry in more ways than just trading.
3. NFTs Are Growing Beyond Art
NFT brands are moving into tokens, ecosystems, and real-world utilities. Pudgy Penguins and its PENGU token are just the beginning.
Final Thoughts: The Future of Crypto Advisory
Animoca Brands’ massive growth proves that crypto businesses need expert guidance to thrive. As more tokens and Web3 projects launch, the demand for advisory services, tokenomics experts, and marketing strategists will keep growing.
If you’re serious about crypto, learning how projects succeed (or fail) will give you an edge in the market. Whether you want to trade, build, or invest, this kind of knowledge is what separates pros from amateurs.
Key Words to Remember:
- Digital Asset Advisory (DAA) – Helping crypto projects with tokenomics, marketing, and exchange listings.
- Tokenomics – The financial structure of a cryptocurrency.
- PENGU – The token from Pudgy Penguins that Animoca helped launch.
- 116% Growth – The increase in Animoca’s DAA business in one year.
This isn’t just about Animoca making millions—it’s a blueprint for the future of crypto businesses.
