In the rapidly evolving world of cryptocurrency and gaming, a new trend is emerging that could change the way we think about both industries. Sasha Plotinov, the founder of Notcoin, argues that the surge in blockchain gaming on Telegram is not just a fad—it’s a significant development that could reshape user engagement and business models in the crypto space.
What’s Happening with Telegram Games?
In recent months, there has been an explosion of mini-games on Telegram, like Notcoin, Hamster Kombat, and Yescoin. These games are attracting millions of new users to the Web3 ecosystem—essentially the next version of the internet powered by blockchain technology. The key factor? These games have made it incredibly easy and cheap for new players to join, often for less than $1 per user.
Why Telegram?
Telegram is a messaging app with nearly 1 billion users. It provides a massive audience that companies want to tap into. Unlike traditional user acquisition strategies, which can cost companies $10 to $15 to gain a new customer, Telegram mini-games offer a much more affordable route. This low-cost acquisition model levels the playing field, allowing smaller companies—sometimes referred to as “poor guys from nowhere”—to compete with giants like Binance.
The Rise of Notcoin and Others
Notcoin has become a pioneer in this space, effectively utilizing the TON blockchain (which is closely tied to Telegram). The success of Notcoin has led to many other companies wanting to create their own mini-games. This has turned Telegram into a kind of “innovation lab” where new gaming ideas can be tested rapidly.
A Unique Opportunity
The rapid user growth in Telegram gaming can provide invaluable feedback for developers. For instance, Notcoin has launched new games, like “Lost Dogs,” which quickly attracted millions of users. This agile approach allows developers to iterate and improve their games based on real user experiences.
The Bigger Picture
The surge in interest in blockchain gaming can be likened to the earlier rise of Axie Infinity, which drew considerable attention before its decline. Now, with millions signing up to play, it’s clear that this is more than just a passing trend. These games are not only entertaining; they are also creating opportunities for people to earn money, which adds an exciting layer of motivation for players.
Why Should You Care?
- Understanding the Market: As someone interested in cryptocurrencies, understanding these trends helps you recognize where the market is heading. The rise of Telegram games could signal a shift in how gaming and crypto intersect.
- Investment Opportunities: The success of games like Notcoin could present investment opportunities. Companies are looking for innovative ideas, and those that succeed may offer great returns.
- Future of User Engagement: The low-cost user acquisition model is something that could be applied across various sectors, not just gaming. Understanding this trend could help you in future endeavors, whether in gaming or another industry.
Key Terms to Remember
- Web3: The next generation of the internet powered by blockchain technology.
- User Acquisition: The process of attracting new users to a product or service.
- TON Blockchain: The blockchain closely associated with Telegram, supporting various applications and games.
- Innovation Lab: A space or environment where new ideas are developed and tested, in this case, the Telegram gaming environment.
In conclusion, the rise of Telegram mini-games like Notcoin represents an exciting opportunity in the crypto and gaming landscapes. By keeping an eye on these developments, you can better understand where the future might lead and potentially capitalize on emerging trends. This is an era where gaming isn’t just about fun; it’s also about making money and building communities, and being informed will empower you to make the most of it.
