The Trump family is preparing to shake up the world of finance, and it’s making waves in both political and cryptocurrency circles. As Donald Trump gears up for a potential second run for the White House, he’s not only focusing on traditional political issues like debt, but also positioning himself—and his family—as key players in the decentralized finance (DeFi) revolution. This time, the target isn’t just Wall Street or Washington, but the very fabric of financial power, which has long been in the hands of banks and elite institutions. It’s about putting that power back in the hands of the people—and crypto traders should be paying attention.
Earlier this year, Trump surprised many by publicly supporting Bitcoin and criticizing the U.S. government’s anti-crypto policies, including what’s known as “Operation Choke Point 2.0,” which has stifled many cryptocurrency ventures. But the real bombshell came when Trump threw his support behind a new financial “revolution” being spearheaded by his sons, Eric and Donald Trump Jr. They launched a Telegram group named “The DeFiant Ones,” which has since been renamed to “World Liberty Financial” (WLFI), sparking wild speculation in the crypto community that the Trump family might be planning to launch its own cryptocurrency.
For the average crypto trader, this isn’t just political hype—it’s an opportunity to pay close attention. If a major player like Trump is throwing his weight behind decentralized finance, it’s a signal that the movement is gaining mainstream momentum. The Trumps, known for their ability to tap into populist sentiments, are taking direct aim at the centralized banking systems that crypto enthusiasts have long opposed. In the official Telegram group, Donald Trump Jr. blasted traditional banks for “rigging the system” against ordinary Americans, accusing them of shutting people out and drowning them in fees.
The Trumps claim that even they, with their political influence, have faced issues with being “de-banked” and “de-platformed.” This kind of personal experience with financial institutions is what drives their message of empowerment: They believe DeFi is the future, and they’re positioning themselves to be leaders in that space.
The mystery surrounding the project deepened recently when WLFI appeared as a possible name for the Trump-backed token or platform, although no formal details have been revealed yet. Some opportunists have already launched scam tokens under the WLFI name, which Don Jr. and Eric quickly disavowed, urging followers to stay vigilant. The official Trump channels have emphasized that any legitimate news about their platform will come directly from them.
At its core, the Trump family’s venture into DeFi is about modernizing a system they—and many others—believe is outdated and unfair. By cutting out middlemen like banks, and offering alternative, decentralized options for financial transactions, they hope to give everyone access to the opportunities that have long been reserved for the financial elite.
As a crypto trader, there’s reason to stay tuned. If the Trumps follow through on their promises, this could potentially open the door for a massive shift in how people access financial services—and possibly create a new market of opportunities for decentralized assets. Whether you love or hate Trump, his influence is undeniable, and his backing of a DeFi platform could mark a turning point for the adoption of decentralized financial systems on a global scale.
Right now, everything remains speculative, and there’s no official launch date or even confirmation of what the platform will fully entail. However, one thing is clear: The Trump family is putting its stamp on the crypto world, and if you’re a trader, now might be the time to start paying close attention.
